Car dealership showrooms inside the Kingdom of Saudi Arabia shouldn’t be the only sector gearing up to capture the new business opportunity offered by the recent driving ban lifted on Saudi women. Data released by SEMrush, a leading digital marketing suite, revealed largely positive sentiment towards Saudi women drivers not only inside the Kingdom but also across the GCC, including the UAE. SEMrush analysed the sentiment of more than 20,000 tweets in KSA and the UAE during the week Saudi women were officially permitted to start driving on the Kingdom’s roads. The results showed the large majority of Arabic tweets in KSA and UAE had positive sentiment towards the decision to allow Saudi women to drive. Saudi Arabian tweets were 43% positive and only 13% negative, with the balance being neutral. On the same topic, UAE tweets in Arabic displayed 47% positivity and only 1% negative sentiment, with the balance being neutral on the issue.
(Source: Al ARABIYA ENGLISH ) Link to the article: https://english.alarabiya.net/en/business/economy/2018/07/06/Saudi-women-could-drive-further-boost-to-GCC-tourism-and-business.html